The results.
In numbers.

A regional financial advisory firm with strong client retention but inconsistent acquisition. Their brand looked like every other firm in the category: dark blue, stock photography, generic claims about "putting clients first." They were invisible to the high-net-worth prospects they wanted to attract, and their digital footprint reflected that.

• Repositioned the brand around plain-language financial planning, targeting professionals who distrust financial jargon
• New visual identity: clean, editorial, confident without being cold
• Rebuilt website around conversion: clear proposition, social proof, and a no-friction intake form
• Google Ads targeting high-intent local search terms. Performance Max campaign for broader reach
• Meta mid-funnel retargeting to warm traffic, lookalike audiences from existing client list

A multi-location dental practice running almost entirely on referrals and word-of-mouth. Good reputation among existing patients. Near-invisible online. They had recently opened a second location and needed to fill new patient slots without waiting years for the referral network to catch up.

• Unified brand identity across both locations, including updated logo, colour system, and patient communication templates
• Google Business profiles optimised for both locations: photos, service categories, Q&A, review response strategy
• Google Ads targeting nearby high-intent queries ("dentist near me," "family dentist [suburb]")
• Local SEO: citation building, on-page optimisation, and location-specific landing pages for each practice

A float therapy and sensory deprivation studio launching in a new city with no existing audience, no social presence, and a product most people had never tried. Float therapy has a discovery problem: the people most likely to love it don't know they want it yet. The brief was to build brand awareness and convert it to bookings, fast.

• Built brand identity from scratch around "the reset": clear, minimal, wellness-credible without being clinical
• TikTok top-of-funnel campaign: UGC-style creative that made float therapy relatable and curiosity-driving rather than niche
• Meta retargeting: converted TikTok-warmed audiences to bookings via local conversion campaigns
• A/B tested 14 creative variants across platforms in the first 60 days, concentrating budget on the top 3

A regional construction company doing high-quality custom renovation work, but positioned and priced the same as every other contractor in the market. Referral-dependent, with no digital presence worth mentioning. They wanted to move upmarket into premium renovations and attract homeowners who cared about quality over price, but had no way to signal that credibly online.

• Repositioned Ridge as a premium renovation specialist: new website built around project quality, process transparency, and client trust signals
• Photography and copy direction to present completed projects credibly at the premium tier
• Meta Ads targeting homeowners by suburb, home value, and renovation intent behaviours
• Local SEO targeting high-value renovation queries ("custom home additions," "kitchen renovation [city]")